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27 May 2020
Job ID: JKT-54609
Product Marketing Manager
  • Lead marketing campaigns for Lemonilo’s intangible products (app & web) and its features through potential channels, such as content, key opinion leaders, gamification, and or owned channels
  • Measure and optimize user growth, engagement and retention on our app and web
  • Work cross-functionally to improve the visibility of product marketing efforts; developing a continuous flow of communication between product, marketing, sales and associated teams
  • Run qualitative and structured analysis to identify market opportunities and create a data-driven marketing approach that is aligned across product, marketing and sales
  • Drive product (app & web) adoption and ongoing engagement by users by supporting effective go-to-market and customer success programs
  • Lead market assessment alongside with Research Team with both quantitative analysis, and qualitative feedback, and represent the voice of the market internally with Product Management and Engineering
  • Collaborate with product management and engineering on product design and development

  • 4+ years experience in marketing, and at least 2+ of those years in product marketing
  • Experienced in running 360 marketing campaign, product marketing, digital & traditional marketing, and funnel optimization
  • Creativity, an eye for detail, and an analytical mind (user-centric mind) are necessary. These will take you a long way in crystallizing marketing campaigns. 
  • Extensive years professional experience, with demonstrated experience in a product marketing capacity (partnered closely with product management and/or engineering to represent market requirements and with sales to support product launches)
  • Experienced in business consulting and high proficiency in Excel or SQL is a plus
  • Strong leadership, critical thinking and problem-solving
  • User acquisition, engagement and retention experience
  • Experience/interest in gamification and growth hacking


  • Product Marketing
  • Market Analytic


  • Bonus
  • THR
  • Training Allowance
  • Private Insurance
  • BPJS Ketenagakerjaan & Kesehatan
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