Lowongan Eksekutif CRM 4 Lowongan

Develop and execute CRM strategies and campaigns to increase customer retention and repeat purchases.

Manage and maintain customer databases, ensuring data accuracy and proper segmentation.

Create customer segmentation based on purchase behavior, demographics, preferences, and engagement.

Plan and execute CRM campaigns through WhatsApp, email, and other relevant channels.

Monitor campaign performance and provide insights and recommendations for improvement.

Analyze customer behavior, purchasing patterns, retention, and customer lifetime value.

Collaborate with Marketing, E-commerce, Retail, and Sales teams to develop customer-focused initiatives.

Manage and optimize loyalty or membership programs.

Prepare regular CRM reports and performance dashboards.

Identify opportunities to improve customer engagement and conversion through data-driven initiatives.

Bachelor's degree in Marketing, Business, Management, or a related field.

2–4 years of experience in CRM, Customer Loyalty, Digital Marketing, or Customer Engagement, preferably in retail, fashion, beauty, or FMCG.

Strong analytical and data interpretation skills.

Familiar with CRM platforms, customer databases, and campaign management tools.

Good understanding of customer segmentation and retention strategies.

Proficient in Microsoft Excel/Google Sheets; experience with data visualization tools is a plus.

Strong communication and interpersonal skills.

Detail-oriented, proactive, and able to work independently as well as collaboratively.

Passionate about customer experience and the retail/fashion industry.